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10 Scandi Fashion Brands That Have Gained Cult Status

10 Scandi Fashion Brands That Have Gained Cult Status

This list of brands includes established names with a more minimal aesthetic, such as Acne Studios and By Malene Birger, as well as those redefining our idea of Scandi style, such as Ganni and Cecilie Bahnsen. Scroll down to see our favourite Scandi fashion exports and the hero pieces from their latest collections.

Samsøe & Samsøe

Samsøe Samsøe launched back in 1993 as a small jewellery shop in Copenhagen, however it went in a new direction seven years later when Peter Sextus and Per-Ulrik Andersen took to the helm and turned it into a ready-to-wear label loved for its street style aesthetic. It has a focus on timeless, minimalist design, with beautiful tailoring, special fabrics and a rich colour palette.

Samsøe & Samsøe Ramona Single-Breasted Recycled Polyester-Blend Blazer

Samsoe Samsoe Jolina Ruched Recycled Polyester-Blend Shirt

Samsoe Samsoe Sunna Scoop-Neck Recycled Polyester-Blend Midi Dress

Samsøe & Samsøe Elin Slim-Fit Stretch-Woven Top


Ganni is always one of the most anticipated-shows on the Copenhagen Fashion Week schedule and has really shaped what we consider Scandi style. Husband and wife founders, Nicolaj and Ditte Reffstrup, are responsible for countless trends since it founded in 2000, with a joyful approach to styling. Ganni’s signatures include leopard print, ruffle Peter Pan collars, bucket hats, chunky Chelsea boots and rainbow-hued knitwear.

Ganni High-Rise Maxi Skirt

Ganni Printed Stretch-Tencel Lyocell Jersey T-Shirt

Ganni Leopard Jozey Wide-Leg Jeans

Cecilie Bahnsen

Cecilie Bahnsen has a romantic sensibility, with whimsical cloud-like shapes and ethereal fabrics. She has crafted truly unique design signatures, such as lace-up backs, dramatic puffy sleeves and knitted tank tops, that have had a remarkable impact on the international stage. 

Cecilie Bahnsen Johanna Open-Back Tiered Matelassé Midi Dress

Cecilie Bahnsen Janessa Matelassé Minidress

Cecilie Bahnsen Fang Open-Back Silk-Organza Midi Dress

Cecilie Bahnsen James Matelassé Wrap Top


Brands like Ganni and Stine Goya show that the Scandi aesthetic is so much more than just the monochrome stereotype, however nowhere in the world does minimalist design quite like Scandinavia. Totême is a Swedish label founded by original fashion blogger Elin Kling with Karl Lindman, and creates a uniform centred around modern classics. The design team have a real understanding of a capsule wardrobe and the items can all be styled seamlessly together.

Totême Knitted Cashmere Dress

Toteme T-Lock Medium Leather Tote Bag

Toteme Oversized Organic Cotton-Blend Gabardine Trench Coat

Toteme Twisted Seam High-Rise Straight-Leg Jeans

Rotate Birger Christensen

On the opposite end of the Scandi style spectrum, we have Rotate Birger Christensen, a Copenhagen-based brand founded by two street style stars, Jeanette Madsen and Thora Valdimars. Instead of everyday staples, this is all about statement party wear, with dramatic ’80s silhouettes and statement-making fabrics. If you want a purple sequin mini dress or silver vinyl trousers, this is where to go.

Rotate Birger Christensen Sierina Sequined Tulle Midi Dress

Rotate Birger Christensen Pleated Minidress

Rotate Birger Christensen Strapless Twill Minidress

Rotate Birger Christensen Coated High-Rise Slim Pants

By Malene Birger

By Malene Birger is one of the more long-standing brands in Copenhagen, with a focus on Scandinavian minimalism and relaxed styling. It manages to be both polished and effortless, two things that can be difficult to pull off at the same time. This season we love the natural colour palette with rich tans and oatmeals, and the use of soft fabrics like silk, satins and leathers.

By Malene Birger Cierra Brushed Knitted Sweater

By Malene Birger Floela Paneled Leather Midi Skirt

By Malene Birger Fallapella Satin Wide-Leg Pants

By Malene Birger Brynnas Satin Blouse


Holzweiler is another power player at Copenhagen Fashion Week, and was originally founded by siblings Susanne and Andreas Holzweiler in 2012 as a scarf brand. Two years later it expanded into ready-to-wear, and creates functional, but beautiful, clothes ideal for a lifestyle centred around outdoor adventures. It has a strong reputation for its knitwear, quilted puffer coats and chunky boots, as well as smarter items such as dresses and tailored trousers.

Holzweiler Crune Woven Vest

Holzweiler Wide-Leg Trousers

Holzweiler Bliss Brushed Knitted Jacket

Holzweiler + Emili Sindlev & Mads Emil Grove Møller Oversized Padded Shell Down Bomber Jacket

Acne Studios

Acne Studios will need no introduction, as it is arguably the brand that put Scandinavian style on the fashion map after its launch in 1997. The Swedish label initially had a focus on raw denim, and while its denim remains at the core of the Stockholm-based atelier, its Musubi bags and leather biker jackets are just as iconic.

Acne Studios Distressed Denim Jacket

Acne Studios Musubi Shoulder Bag

Acne Studios Black Brannon 70 Leather Boots

Acne Studios Hand Painted Leather Biker Jacket

Bite Studios

So many brands on this list have sustainable practices and commitments, however Bite Studios deserves a special mention as it is an acronym for “By Independent Thinkers for Environmental Progress”. It has a minimalist design aesthetic with a focus on timeless basics – the tank tops and jeans deserve a special mention.

Bite Studios Wool Single-Breasted Blazer

Bite Studios Tailored Wool Shorts

Bite Studios High-Waist Wide-Leg Jeans

Bite Studios Fine-Rib Cotton Tank Top

Stine Goya

It’s almost impossible to watch a Stine Goya fashion show without grinning, as the Danish designer has a joyful take on design which is reflected in all aspects of the brand. Sequin co-ords and playful floral print dresses have become a key part of the brand’s style DNA.

Stine Goya Anny Floral-Jacquard Organza Midi Dress

Stine Goya Markus Sequin-Embellished Metallic-Knit Trousers

Stine Goya Gloria Sequin-Embellished Metallic-Knit Top


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