HomeTechDerren Brown’s advice for tech leaders? Put human needs before shiny toys

Derren Brown’s advice for tech leaders? Put human needs before shiny toys

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Over the last few months, I’ve enjoyed working with the organisers of DTX Manchester, “the north’s biggest enterprise IT event”, which took place in the UK’s third-largest city on 22 and 23 May. They were initially a little worried that the opening keynote speaker, Derren Brown, might not appeal to the audience.

After all, Britain’s leading “psychological illusionist” wanted to discuss happiness, not digital transformation. Thankfully, their concerns were misplaced.

Indeed, it was standing room only to watch Brown on the main stage at Manchester Central, the old train station venue, as he offered incredible wisdom that resonated deeply with anyone working in tech and business.

During a 45-minute session alongside Sherelle Fairweather, Manchester City Council’s Digital Strategy Lead, titled “Rethinking the pursuit of happiness: How to knock down the blockers to wellbeing, growth and reinvention,” Brown’s insights were not just thought-provoking but directly applicable to the tech industry….

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