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Is Taylor Swift Bigger Than The Beatles?


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Taylor Swift’s fame and success can easily be compared to Beatlemania – but who has made more of an impact on the world? According to Pollstar’s 2023 year-end chart, Swift’s The Eras Tour has been both culturally and economically significant, crossing £1 billion. Although Swift was the first musician to be named Time’s Person of the Year, The Beatles are credited with changing the music industry. In October 2023, Swift re-recorded and released her fifth album, ‘1989 (Taylor’s Version)’, which went on to top charts worldwide for weeks. Soon after this came the surprise release of ‘Now And Then’, The Beatles’ first single in years, completed by Paul McCartney and Ringo Star. Although ‘Now And Then’ topped the singles charts, Swift continued to dominate on the album charts, denying the beloved band the top spot. Concerning who wins with the most number-one hits, The Beatles dominate. In the UK, Swift doesn’t have as many number ones as you might think. Her first was ‘Look What You Made Me Do’ in 2017, and ‘Shake It Off’, her biggest-selling hit, reached number one in the US but number two in the UK. ‘Anti-Hero’ became her second UK number one in 2022, with ‘Is It Over Now? (Taylor’s Version)’ and ‘Fortnight’ added to the pile last year. On the other hand, The Beatles scored number-one hits in the charts very early on. The first, ‘From Me To You’ (1963), was their third-ever single. This was followed by hits such as ‘She Loves You’, ‘I Want To Hold Your Hand’, ‘Can’t Buy Me Love’, ‘Help!’ and ‘All You Need Is Love.’ When it comes to awards, Swift is victorious, with 14 wins & 52 nominations at the Grammy Awards and has won Album of the Year four years in a row. The Beatles have 7 Grammy wins & 23 nominations, including for Best New Artist and Best Performance by a Vocal Group. Who is better for the economy? Well, The Beatles generate around £81.9 million in Liverpool in the UK each year. However, according to Barclay’s Swiftonomics report, the UK stretch of the The Eras Tour will boost the country’s economy by almost £1 billion. The average concertgoer will spend £848 in total on tickets, travel, accommodation, outfits and other expenses.

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