A new luxury
furniture store concept focused on a personalised shopping experience has
opened in Houston.

The Dufresne Spencer Group (DSG) has opened
the first-ever location of its new retail brand, Worth & Co. The 40,000sq
ft flagship is located in the city’s upscale River Oaks area. Houston is the
only planned location for now, with conversations to expand the brand to
additional states and cities.

Worth & Co.’s mission is to
deliver an elevated and enjoyable lifestyle-driven experience by providing
premier products and services with the help of knowledgeable and enthusiastic
professionals, according to DSG.

In a twist from traditional furniture stores,
all products offered in-store are completely customisable, so each item can be
personalised to suit a customer’s unique taste and aesthetic.

While the store’s main focus is furniture
(from various manufacturers), Worth & Co. also has an area devoted to
apparel and accessories, a café complete with a lounge and live music, and a
spa-inspired space called Relax with recliners and massage chairs.