HomeBussinessRavensburger expands Disney Lorcana UK team

Ravensburger expands Disney Lorcana UK team


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Alex Parker has been appointed as Organised Play co-ordinator for Ravensburger’s Disney Lorcana, while Emma Arthur has been appointed PR manager.

Alex Parker

As part of a company-wide strategy to further grow and develop the brand in the UK, Ravensburger has announced the appointment of Alex Parker in the newly created position of Organised Play co-ordinator for Disney Lorcana.

Having been with the company for two years as consumer service advisor, Alex has gained valuable experience working with the brand, dealing directly with the public and developing an innate understanding of how Disney Lorcana resonates with the end user.

The new role will see Alex become responsible for co-ordinating the launch and development of the Disney Lorcana Organised Play Programme across the UK & Ireland. He will also be instrumental in providing support to retailers via dedicated reporting systems and handling day-to-day Organised Play enquiries.

“Since I began working with the company, I have seen Disney Lorcana grow from launch last year to being a global TCG phenomenon that has everyone is eager to play,” commented Alex. “Delivering the Global Organised Play strategy to the UK market is intrinsic to the ongoing success of Disney Lorcana on a local level as we aim to bring the range to a wider audience. Enabling retailers to establish their own Organised Play events locally is key to growing the community of players around the brand, and I am so excited to be able to be part of the Disney Lorcana team, working together to expand its influence at a grass roots level here in the UK.”

Ravensburger UK has also appointed Emma Arthur, previously PR director at Norton PR, as PR manager for Disney Lorcana ahead of the launch of the hotly anticipated Gateway game this August. Disney Lorcana: Ursula’s Return, meanwhile, launches on Friday May 17th at specialist toy and hobby stores, and at mass retailers and DisneyStore.com on 31st May.

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